Solomonic rebrand signals next phase of growth
Award winning UK litigation intelligence platform, Solomonic, has announced a branding refresh across its product and website.
The change reflects the advance of the company, which over the past three years has grown from a fledgling legal tech start-up into a trusted tool that brings data to a whole host of litigation decisions and is used by the UK’s leading litigation law firms and funders - amounting to over 3,500 users.
Edward Bird, Solomonic MD commented, “It felt appropriate that at this juncture we articulate the rich range of ways in which our product is making a difference to litigation decision-making. From time critical market insight, or competitor intelligence, through to rich analytics on how parties, law firms and judges behave in specific cases, we see our product helping users really bringing data to bear at key moments in disputes and in their work.”
Solomonic undertook the brand refresh guided by award winning agency Bloom. Stephanie Melodia, Bloom MD commented, "Solomonic is leading the way in applying cutting-edge technology to the highly-regarded practice of English law. As an exciting legal tech scale-up, we are so proud to have worked with the team on advancing their brand strategy and translating their ambitions to a new visual identity. We are so proud to see the confident new brand and slick website now come to life."
The redesigned web presence and new brand reflects the three principles that underpin Solomonic’s value proposition:
Robust data – Whether it’s as simple as fixing typos or coding for the correct outcome, Solomonic works extremely hard to take base information and improve it, to make it as strong as possible.
Usable data – Solomonic’s goal is to turn data into useable intelligence. This includes timely email updates on the latest claims issued, or simple, click-through charts that reveal otherwise unseen insights.
Data supported decisions – Solomonic improves the forecasting of users by bringing a data context to the fore, through analytics including on which law firm a party will use based on past relationships, managing expectations on the likelihood of success on appeal or even of how long similar cases last.
Together, these characteristics empower Solomonic users to connect the dots, link data-driven intelligence with their experience and expertise to make critical decisions.
Bird added, “This is just the start. We have big plans for our platform. More features, greater insights, new data from new sources and, something which we have been working on for some time, predicting settlement probability and case duration.”